Thursday, 29 December 2011

Fun, creative,islamic style


“Kesmen then decided to print the slogan “I Love My Prophet” on a T-shirt. This first T-shirt is still the best selling item. Art and modern fashion, as a means to overcome religious and ethnic differences, is our brand’s mission,” explains Khojah.Before founding Styleislam, an online Islamic-themed clothing label, in Germany three years ago, Kesmen was the CEO of Manatwork, an advertising agency which he established in 1998. Kesmen wanted to challenge the stereotypes of Islam that were being circulated, so he designed hip street wear along with accessories adorned with Islamic messages. These slogans introduced people to the Muslim faith
“Our customers, who are wearing our clothes printed with our slogans, bring Islam onto the streets. The Islamic slogans trigger reactions and conversations, which is a form of dawah/public relations for Islam. Currently, Styleislam is planning an art exhibition revolving around contemporary street art in Europe,” says Khojah.An increasing number of women acknowledge that wearing a veil does not mean giving up fashion and style. Islamic dress is not about giving up elegance. Presently, Styleislam only has a small selection of Islamic fashion but one can only hope it will feature a larger variety in the near future.Amanda Rinaldi, a contributor to www.associatedcontent.com, acknowledges that she was “stunned and equally impressed” by the openness of the site, especially since she is neither from the Middle East nor Muslim. “In fact, I felt very welcomed and drawn into a fascinating culture with which I was not too familiar. Unlike the many online retail sites, Styleislam stands out, providing an eye-popping, grunge, vintage visual mixed with Middle Eastern artwork.”“We only select high-quality products. We like to offer multifunctional items such as Q-Bla Bag, a versatile bag made entirely of recycled material. Its decorative flap can be used as a prayer rug,” explains Khojah, who was previously an international goalkeeper for the Saudi Arabian national team.


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